Defining market positioning
In an age when Amazon does everything, it’s crucial to build a product and brand in a specific niche to find growth points and profit-making channels. As an example, a marketplace with medical tools for hospitals, or marketplace of carriers for large loads. Let us know what your product is, and we will drive it to market requirements to make your startup to conquer in the market.
Customer acquisition and retention
The main challenge while building a marketplace is to find, attract, and retain traffic. We help you to overcome the related challenges and avoid pitfalls. We do a complex analysis of your target audience, define their problems, and build a user journey map to provide the best user experience.
Tackling competition
The marketplace model is highly competitive. But a well-planned branding and positioning will help you in a battle for market acquisition. We’ll help you to accurately identify who is your ideal customer, what problems are relevant, and how to create the perfect offer.
Fake-users detection
Both fake buyers and sellers can damage your reputation and become troublemakers in many ways. Fakes are used as a tool for technical attacks or as fraud tricks. We implement a complex solution to prevent that.
Implementation of the track system
It’s a set of features usually based on third-side APIs integrations. It also includes the tracking of goods. There are several common APIs, such as geolocation-based or tracking-based. In case you need specific statistics inaccessible for a ready-made integration, we can easily develop a custom solution for you.
Set up of a billing system
Marketplaces billing has a complex logic, several roles, and includes multistep payments. We can integrate payment services to separate users in the most efficient way and provide you with specific analytics.